Why is it that most businesses don’t spend as much money to advertise their products and services as they should? Advertising is one of the most powerful tools to draw people into your community and create the kind of awareness that drives sales.
The thing is, most businesses spend way more money to advertise than they should because they don’t know how. And because they don’t know how to do it effectively, they spend way more than they should. So we want to change that. We want to change it by making it easier for people to advertise their businesses.
In 2008, we did something exactly as you did. We created the Doctors Business Bureau (DBB) to let the world know that Doctors had a problem. We wanted them to be in the public-awareness spotlight and be well-known for helping patients. At the time, we had no idea how we would accomplish this. We were just asking people to advertise. But we were wrong. We created something that people thought of as a big, bad corporation.
We’re glad you did. Now that we know how we did it, we’re starting to think of it as the most amazing thing ever. It might even be the most important thing ever.
One of the biggest mistakes we made is not being able to tell our story. We were just asking people to advertise. We didn’t do that. We did other things that we were really proud of. We created something that people thought of as a big, bad corporation.
Now that we know how we did it, we are starting to think about it as the most amazing thing ever. It might even be the most important thing ever. We can tell it’s a huge corporation because it’s constantly adding new features and new departments. It’s always adding new departments, because we have never made a real decision as to what those are going to be. We only made the biggest decisions we knew would be important to everyone.
For anyone with an eye for what’s important to everyone, that’s something to be excited about. The question is, who will get to make them? And then of course, there’s the question of how you’re going to implement them. We haven’t made any decisions about how to actually implement these new departments, because we haven’t even made the biggest decisions that we know will be important.
It’s all about balance. We’ve made decisions about how to prioritize them so we can make sure we don’t end up making the wrong ones or making the wrong decisions. It’s not a question of being “tough” or “soft”. It’s about making sure we make the right decisions to prioritize them so we don’t make the wrong decisions. It’s about balancing those two factors. The thing is that those are two very different things.
Balance is a very tricky thing to achieve. You can’t just balance a weight on one side of your body. You have to balance it on both sides. Balance is about making sure you get the right balance of factors. When making a decision, if one of the factors is very important, you want to make it so that you get the right amount of importance attached to it.
Balance is the process of making sure you get all of the right factors. Which means you have to go into your decision with all of the right thoughts. Having a feeling in your head is not a good way to make a good decision. There is an infinite number of ways to do something, and each one has a certain amount of rightness attached to it.