Marketing is a vital part of the business. Marketers use different types of marketing techniques to achieve their goals. Video marketing is one such marketing tool that is being used extensively.
According to a survey, 54% of the consumers want to watch the brand videos from the business, and 55% of the audience follows the details of the video content. 82% of the internet audience were only watching videos in the year 2021, which encourages marketers to reach a larger audience base by investing in video marketing.
Businesses need the latest marketing techniques to reach their targeted audience. Video marketing is the most sophisticated way to reach a business goal. Video marketing comes with plenty of benefits. This is the best tool to represent your brand and product effectively in this digital age. This article will let you know how video marketing can help your business achieve its goal.
1. Videos boost conversions and sales
The ultimate goal of marketing is to generate more revenue. However, this goal can be achieved with a huge customer base. Customers can’t be motivated easily in this highly competitive era because they have plenty of options available to choose from. So, marketers use videos to boost conversions. Potential customers are the asset of a business, and videos help to convert a viewer into a potential customer.
Embedding a product video on the landing page can boost the conversion rate by 80%, and due to that, marketers emphasize using a different product or explainer videos on the main website to attract maximum attention.
Video is capable of leading sales. According to a study, 74% of users watch explainer videos about the product or service before purchasing. This is why it is best to invest in the perfect product videos.
The effectiveness of the videos is not limited to boosting sales; rather, it works exceptionally well to spread positivity and motivate the audience to have a positive impression of the brand. Since video is the best tool to motivate people, it will be easy to engage with a maximum audience with the help of a product video.
2. Video delivers great ROI
Video contents deliver outstanding Return-on-Investment for the business. Since video production needs various resources, using a video maker can be easier. These tools are readily available to assist with editing and producing video content. Furthermore, high-end smartphones can be used to shoot videos, and later they can be processed by using these tools.
Marketing videos don’t need to be perfect as movies; rather, they should be rich with engaging content. Viewers don’t want to watch videos that don’t clearly explain the product or the services. Low quality and poor design don’t matter a lot, but videos need to be engaging and should have a great storyline.
3. Videos build trust between the brand and the customers
Trust is the basic thing that promotes conversion. However, building trust in the brand should be the priority for marketers. If you want the long-term impact of your video marketing, you should stop selling the products in the first place and rather try to build trust between the brand and the audience.
Videos play a vital role in building trust between the brand and the audience by igniting emotions. Social media influencers or YouTubers play a crucial role in building trust among the audience. They have millions of followers, and when they endorse any brand, their followers would like to follow their endorsement.
Sometimes, promotional videos also play a crucial role in fostering trust. When you make videos online, it will be easy for you to reach the maximum audience within a short time. So, creating effective marketing videos can present the products in an appealing way by which the viewers can put trust in the brand and become potential customers. This is why 74% of the customers say that they have made the purchasing decision after watching the product video.
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4. Videos help to secure a better position in the SERP
Videos help to secure a top position on the search engine result page. When you embed videos on your website, viewers spend more time watching the videos by staying on your page. In this way, the traffic to the website increases, and the staying time of visitors also increases, which aids the search engine ranking. According to statistics, when you put the video on the website, your chances of appearing on the search result page increase by 53%. Since Google is the owner of YouTube, any popular video on YouTube remains noticed by Google. This is the best part of video marketing that everyone should notice.
To achieve a top rank on the search engine result page, make sure that you have optimized the videos on YouTube according to the latest SEO strategy. Put interesting and appealing titles with descriptions that can attract both viewers and search engine crawlers. Include CTA and encourage the viewers to watch more and more videos.
5. Videos can explain details of the brand and the products thoroughly
Unlike text and images, videos can clearly describe a product or service. If you plan to launch a new product, create a video and show the audience how it works. According to a survey, more than 98% of customers of the new product will agree on one thing, they have made the purchasing decision after watching the explainer video. It shows how effective the video contents are compared to the text and images.
Animated videos are best for explaining any complicated concept. This is why marketers rely on these videos to explain any scheme or other chemical formulas to the audience. So, it is recommended to use video content to promote the business.
Video marketing is the answer to current-day business competitions. The more you invest in video marketing, the more you gain. To keep yourself ahead in this competition, it is recommended to use video marketing as the main marketing tool.